Your Pet Has Main-Character Energy
Share the everyday moments that make life with your pet special. Post a reel featuring your Pups & Paws favourites and unlock rewards for being part of our pet-parent community.
No huge following needed. Just real pets, real moments and lots of love.
Their everyday chaos deserves the spotlight.
The zoomies. The muddy paws. The post-bath fluff. The cuddles that somehow take over the whole bed. We want to see the honest, funny and heart-melting moments that make your pet yours.
You create the moment. We celebrate it with you.
Three little steps. That's it.
Treat Your Pet
Shop your pet's favourite Pups & Paws grooming or wellness product and wait for the order to arrive.
Capture the Chaos
Film a natural reel featuring your pet and the product. No stiff scripts or studio setup needed.
Share & Get Rewarded
Post the reel, tag our official Instagram account and submit the reel link for verification.
Every view deserves a little tail wag.
Happy Tail
1000–5000 viewsReward details will be announced soon.
Zoomie Star
5000–20000 viewsReward details will be announced soon.
Pack Favourite
20000–100000 viewsReward details will be announced soon.
Internet's Best Friend
100000+ viewsReward details will be announced soon.
Final reward values, thresholds and payout timelines will be announced soon.
Your pet already gives you content.
Keep it honest, playful and completely you.
The post-bath fluff reveal
Show the big fluffy transformation right after a wash.
A real grooming routine
Walk through your everyday grooming steps.
First sniff or first reaction
Capture the very first reaction to a new product.
Before and after playtime
A muddy before, a happy clean after.
Your pet's favourite Pups & Paws product
Show off the one they can't get enough of.
Bedtime cuddles after bath day
The cosy wind-down after a good scrub.
A funny voice-over from your pet's perspective
Give them a voice and let the personality shine.
Everyday walks, zoomies and little rituals
The small, ordinary moments that are actually the best ones.
Perfect is forgettable. Real pet-parent moments are not.
If you're a pet parent, you're already our kind of creator.
Big creator, small creator or first-time creator—the size of your following matters less than the honesty of your story.
You have purchased a Pups & Paws product
You have an active public Instagram account
You can create an original reel featuring your pet
You are comfortable tagging Pups & Paws
You agree to the Creator Club terms
Ready to join the pack?
Tell us a little about you, your pet and the reel you created.
Submissions open soon
We're putting the finishing touches on the creator submission form. Check back shortly to send in your reel.
Participation is subject to verification and the official Pups & Paws Creator Club terms. Rewards, eligibility and timelines may vary.
Things pet parents ask us.
Not at all. We care more about genuine pet-parent content than follower count.
Absolutely not. The funny, chaotic and completely natural moments are often the best ones.
No stiff scripts here. Create something that feels natural to you and your pet while showing the product clearly.
Yes. The Pups & Paws product should be clearly visible and naturally included in the content.
You may submit it if it meets the current program requirements and features an eligible Pups & Paws purchase.
Submit your reel link and order details through the form. Our team will review the information and contact you.
Reward eligibility and processing depend on the final Creator Club terms.
Only according to the consent and content-usage permissions accepted during submission.
Their next zoomie could make them a star.
Capture the cuddles, the chaos and everything in between. Share your Pups & Paws moment and join a growing pack of real pet parents.
Earn While You Share the Love
Share your code. Treat your community. Earn on every approved order.
Get Your Code
Once approved, you'll receive your personal creator code and sharing link.
Share With Your Pack
Share your code or link naturally with your pet-parent community.
Earn Rewards
When someone shops through you, you earn commission on every eligible approved order.